One year ago, I sent a file to print — 60 fliers I’d thrown together to test an idea. When I picked up the order, an employee at Office Depot gestured to the paper and asked, “so, what does this number do?”
“Good question,” I replied. “People can text to talk through a challenging work situation. Is that something you’d ever use?”
“Uh, yes. I can’t believe something like this doesn’t exist.”
“Me too. That’s why I printed these. To see who might use it.”
TESTING A THEORY
The idea had been sparked by a question: why wasn’t there an easily accessible resource for people facing work challenges?